Why symbols?

Symbol as a visual concentrate of information. Entropy is a measure of chaos. The symbol is a visual commitment to the reduction of entropy, bringing order out of chaos.

The power of symbols

Adaptive

Identification is more precise from a single glance, at a greater distance, and at a greater speed than with words: an image is processed in parallel and therefore more quickly than words.

Distinctive

Higher resistance to cognitive interference: an image, memorised and recalled as a single unit, would resist interference better than a text.

Timeless

Identification is more precise from a single glance, at a greater distance, and at a greater speed than with words: an image is processed in parallel and therefore more quickly than words.

Power test your symbol

I've created a simple tool which can help you to test your own symbol for responsiveness and distinctiveness.

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My skills and knowledge

Symbols

Identity

Animation

Interfaces

Visual communication

JavaScript

Html

Css

Neurobiology

Psyhology

Physiology